Dr Harley Farmer co-
NewGenn’s strategy is to engage national licensees who will utilise NewGenn technology to address the diseases in their own countries. Those exclusive licensees will appreciate how easily the three diseases can be overcome with NewGenn’s technology allowing them to build strong businesses in a very short time.
Dr Farmer’s personal values underpin all he does. To him, money is simply a tool; the real focus is on the individual people who benefit from ending their own diseases. As he says, “When we look after people, money looks after itself”. It’s a fundamental value of NewGenn that a child with eczema is of greater concern than the money which will change hands in helping that child. That helps people wishing to interact with NewGenn to know they are of genuine value. NewGenn will remain a small company achieving its global ambitions through an international network of licensees who also put their customers first.